Master’s Degree in Marketing, Sale – Event and Digital Communication (CED)
- 2 years
- Apprenticeship training
- Continuing education
- Capacity: 20 students per year
- RNCP Record N°31501
The Training’s Objectives
The Master’s Degree in Marketing, Sale specialisation in Event and Digital Communication meets the stakes of digital transformation by taking into account the new occupations in marketing linked to digital technology, and by integrating this dimension in the management of events projects. Students are thus trained to the tools of digital communication to respond to emerging activities (social media manager, e-business manager, video content manager, digital project manager) but also to the entire management of physical or digital events.
This Master’s Degree therefore offers a double professional specialisation (digital communication/events communication) with a double sector entryway if they so wish (sports and/or culture).
Corporate events, professional fairs, conferences, sports events, festivals and concerts, exhibitions, fashion shows… are all activities included in the events sector. Whether it deals with internal communication (for collaborators, managers…), professional communication (for clients, institutional partners, shareholders…) or a public announcement (for consumers or citizens), the objective remains constant: to provide participants with an unforgettable, interactive, authentic or even unusual experience.
Although creativity remains fundamental, new technologies are causing economic and social changes that event professionals must integrate within their strategies. Therefore, the implementation of digital form a major challenge to respond to the evolution of uses and to the expectations of participants who now look for the best mix between real and virtual. The aim is thus to take up the challenge of innovation and creativity in order to offer differentiating events. Adapting to these priorities means mobilizing new skills, in particular those related to digital technologies, data, designing and experiential.
Real growth levers, events are now an essential tool in the strategy of brands, companies and institutions. Following a specialised training in Events and Digital Communication therefore offers a wide range of professional opportunities, but also speeds up careers in an innovative, creative and dynamic sector. Created in 1999, the CED Master’s degree with a focus on Sports and Culture responds to these stakes by training operational, mobile and adaptable managers, who can manage event projects entirely and design communication tools in line with their marketing strategy. This master’s degree provides a double skill since it also takes into account the new marketing professions by training students to the tools of digital communication in order to enable them to respond to emerging activities. Thus, the cross-disciplinary skills and knowledge acquired will help students answer the needs of sports and cultural organisations (both private and public) and companies using sports and culture as a medium of communication and brand image.
On top of theoretical courses, we give a special interest to methodological training through professional situations (organisation of events, serious games, digital and audio-visual projects, case studies…). Furthermore, the training’s professionalization is strengthened by the intervention of many external consultants who pass on their expertise to the students, and at the same time who offer them an opportunity to open to external ideas (Orange, French Tennis Federation, Crédit Agricole, Buzznative, Orléans City Council, Bros Communication, La Parisienne, L’Astrolabe, Ikea...).
Work-study
Over 2 years, this master’s degree is available both in a work-study programme and in a continuing education programme.
Work-study (with an average rhythm of 3 weeks in the company and 1 week at the IAE) allows students to prepare in a concrete way their entrance on the job market and forms a true factor of professional pre-integration.
Careers
The CED Master’s degree with a focus on Sports and Culture enables students to integrate activity sectors where the sports-business or culture-business interface is everywhere as well as those where digital communication is strategic, in particular: sports equipment suppliers, cultural or sports events agencies, marketing and communication consultancy companies, companies distributing sports equipment or cultural products, federations and major sports clubs, companies that integrate event and digital communication into their marketing strategy, service and leisure companies, the "Communication, Sponsoring, Events" departments of various media, local authorities and their "satellites", tourism and leisure organisations, publishing houses, the majors (television, cinema, press, music, video games, etc.), theatres and museums, cultural organisations and associations, and in a cross-functional way, all structures that use digital communication.
Jobs practised by graduates of the CED Master’s degree focusing on Sports and Culture are numerous:
Professions related to the design and organisation of events (event project managers: sports, cultural, tourism, leisure, conference and seminar project managers);
Professions related to digital technologies (social media manager, audience acquisition manager, community manager, digital brand manager, web editorial manager, cross-channel customer experience manager, digital project manager, e-marketing manager, traffic manager, digital planner);
Management professions (general manager in professional or large amateur clubs, sports federations, sports or cultural goods distribution shop manager, sports and leisure equipment manager, cultural product administrator, show manager);
Management professions (general manager in professional or large amateur clubs, sports federations, sports or cultural goods distribution shop manager, sports and leisure equipment manager, cultural product administrator, show manager);
Professions in the local public management of sports (director of the sports, culture, events and communication departments of a local authority, manager of tourist organisations, manager of sports and cultural facilities, leisure centre managers, etc.);
Marketing professions (product manager, communication manager, sponsorship, events, public relations, advertising manager, business development manager, marketing research manager).
A Recognized Reputation
Offered since 1999, this training course benefits from an established reputation from recruiters: Sports federations and leagues (football, rugby, basketball...), Roland Garros Stadium, Stade de France, La Parisienne, Olympique Lyonnais, Entente Sportive Nanterre Handball, RC Orléans, USO Football Loiret, Orléans Loire Basket, Open d'Orléans, Amaury - Sport Organisation, Maracoudja, Agence Comm'unity, Havas Sport and Entertainment, Alizeum Sport, BROS Communication, N'Events, Moteur Incentive, GL Events, TLM Com, North Communication, Black Milk Agency, Diverty'SportS, MLG Consulting, Running Expert, 4Play Management, Sagoma Events, SODIKART SA, Event'IF, Pharmedicom, Française des Jeux, Betclic, Lafuma, New Balance, Décathlon, Sport 2000, Go sport France, The North Face, Jeanneau, Solidays, Printemps de Bourges, Les Francofolies, Sony Music, France Télévisions Publicité, Canal+ Group, M6 Group, NRJ, Next Régie, Orange, Bouygues Télécom, BNP Paribas, Société Générale, La Poste Edenis, Krys Groupe, Michelin, Paris City Council, Orléans City Council, Cergy Pontoise City Council, Brive La Gaillarde Tourism Office, Hi-Média, Buzznative, News Républic, UCPA, ASCAIR, Solidarité SIDA, SNCF…
Programme
Pre-requisites
Access in first year (M1):
Access to the first year is selective. It is aimed at applicants who have completed a bachelor’s degree in Management Sciences, in Economics and Management, in Marketing, in Sports Management, in Communication (particularly audio-visual, digital or media-focused) or a bachelor’s degree related to the field of Culture (culture, tourism, art, luxury…).
After studying the academic file, applicants are invited to an interview. The final admission is decided when the applicant obtains an apprenticeship or a professionalization contract whose missions have been validated by the educational manager.
The e-candidat procedure replaces the transfer, accreditation of learning and access procedures for foreign students with a foreign degree.
Access in second year (M2):
Access to the second year is based on the applicant's file, for applicants who have completed the first year of the Master's degree in the field of Marketing and Communication. The final admission is decided when the applicant obtains an apprenticeship or professionalization contract whose missions have been validated by the educational manager.
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Contact
IAE - École Universitaire de Management
Faculté de Droit, d’Économie et de Gestion
Rue de Blois BP 26739 45067 Orléans Cedex 2
IAE Secretarial office:
master.iae@univ-orleans.fr
02 38 41 70 28
More information on apprenticeships:
apprentissage.deg@univ-orleans.fr
02 38 49 48 69
Head of the Master’s Degree
Sandra RIMBERT
Associate Professor (MCF) at the University of Orléans
sandra.rimbert@univ-orleans.fr