Master’s Degree in Marketing, Sale – Product and Innovative Solutions Marketing (MPSI)
- 2 years
- Apprenticeship training
- Continuing education
- Capacity: 20 students per year
- RNCP Record N°31501
The Training’s Objectives
The Master’s degree in Marketing, Sale with a specialisation in Product and Innovative Solutions Marketing (MPSI) aims at training students to be able to put their skills at the service of companies that wish to reconcile quality, product and service design goals and marketing goals.
Future graduates can participate actively to the evolution of products and innovative solutions in all types of structures. They can also support the company in its digital transformation to be an actor of innovation. They use data marketing thanks to data processing software and digital tools to understand their clients better.
Available both in apprenticeship and in a continuing education programme, this Master’s degree is offered with a work-study system over 2 years (apprenticeship contract or professionalization contract).
Work-study
Over two years, this master’s degree is available in apprenticeship and in continuing education.
The work-study system (with an average rhythm of 3 weeks in the company and 1 week at the IAE) allows students to prepare in a concrete way their entrance on the job market and is a true factor of professional pre-integration.
Careers
The main professions practiced by MPSI Master’s degree graduates are the following:
- Marketing management professions (Marketing manager; Marketing and communication manager; Strategic marketing manager; Marketing communication manager; Operational marketing manager; Projects and innovation manager; Marketing and innovative projects manager; E-commerce manager; Customer knowledge manager)
- Product management professions (Junior and senior product manager; Market manager; Web marketing and promotion project manager; Online marketing manager; Brand-content product manager; Product development manager)
- Market analysis professions (Marketing research officer; Consultant; Market research officer; Marketing analyst; Marketing business analyst; E-commerce business analyst; Customer data marketing assistant; Online marketing research project manager; Research and operational marketing officer)
- Coordination professions (Marketing project manager; e-marketing manager; Internet development manager; Online marketing manager; Product development manager; Customer relations project manager; Customer experience project manager)
- Business creation professions (E-commerce; Marketing consultancy; Marketing, communication agency)
An Established Reputation
Experienced professionals with careers in marketing participate actively to the training of studnets through contributions and conferences (Ads-com, Bleu Nuit, Briffault Consulting, CosmetoSciences, C. Quérel Consulting, BMF-graphisme, Bouygues Télécom, Lab’O, L.AUBE, LSDH, Le Bouillon, Nekoé, SD Développement, ZE-Company, Worldline...).
In first year (M1), students have the opportunity to join in on numerous projects: IAE Communication, creative contests, Créa-campus, blood donation campaigns, “Equality-diversity” projects, Escape game in Le Bouillon, IAE Gala, Inimitable newspaper of IAE students, LAB’O Start-up kids, talent show…
In second year (M2), they can participate to idea contests such as the Ford contest, Malesan contest, La Tour Carnet or work for companies within the framework of their study and research project (LSDH, Cidou, Colgate-Palmolive, Yves Rocher, Bormioli Rocco, Levi’s, Jack Benoit, Viastorage, Les Crudettes, Yakaygo...). Award: 4th prize in the European Malesan challenge.
Programme
Pre-requisites
Access in first year (M1):
Access to the first year is selective. It is particularly aimed at applicants who have completed a bachelor’s degree in Management Sciences, Marketing, or from a Business School (state-recognised bac+3 degree).
After studying the academic file, applicants are invited to an interview. The final admission is decided when the applicant obtains an apprenticeship or a professionalization contract whose missions have been validated by the educational manager.
The e-candidat procedure replaces the transfer, accreditation of learning and access procedures for foreign students with a foreign degree.
Access in second year (M2):
Access to the second year is based on the applicant's file, for applicants who have completed the first year of Master's degree in the field of Management Sciences with a specialisation in Marketing. The final admission is decided when the applicant obtains an apprenticeship or professionalization contract whose missions have been validated by the educational manager.
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Contact
IAE - École Universitaire de Management
Faculté de Droit, d’Économie et de Gestion
Rue de Blois BP 26739 45067 Orléans Cedex 2
IAE Secretarial office:
master.iae@univ-orleans.fr
02 38 41 70 28
More information on apprenticeships:
apprentissage.deg@univ-orleans.fr
02 38 49 48 69
Head of the Master’s Degree
Geneviève PAVIOT
Associate Professor (MCF) at the University of Orléans
genevieve.paviot@univ-orleans.fr